Michelob Ultra is a low-calorie beer brand that was first introduced by Anheuser-Busch in 2002. The beer is marketed towards health-conscious individuals who are looking for a light and refreshing drink that doesn’t compromise on taste.

The brand has also partnered with various sports organizations, such as the PGA Tour and the Ironman triathlon, to promote an active and healthy lifestyle. Today, Michelob Ultra is one of the best-selling beer brands in the United States.